Wednesday, May 23, 2018
Integrated Risk Management Pioneer Riskonnect Taps Arketi Group to Lead Integrated Brand-Building Campaign
In a recent survey, 60 percent of senior executives said that managing enterprise risk is becoming increasingly complex – and most said they struggle to integrate risk management with business strategy.
ATLANTA – May 24, 2018 – In a recent survey, 60 percent of senior executives said that managing enterprise risk is becoming increasingly complex – and most said they struggle to integrate risk management with business strategy.
Riskonnect, a provider of integrated risk management technology, understood the increasing challenges organizations face around insured and uninsured risks and wanted to generate awareness on the ways companies can tackle this more strategically. Riskonnect enlisted Arketi Group, a high-tech B2B public relations and digital marketing agency, as agency of record to lead integrated public relations search marketing and social media efforts to build a thought leadership platform and connect with prospects via multiple channels.
“Enterprise risk is no longer an area that can be overlooked by executive teams, which is causing our business to expand rapidly,” said Riskonnect Senior Director of Marketing Wendi Freeman. “We knew Arketi has the experience to elevate our market presence and allow us to stand out from our growing list of competitors. With Arketi, we were able to increase our media exposure and benefit from a PR strategy executed by B2B technology experts.”
With integrated risk management processes rapidly gaining traction in the market due to their ability to remove risk data siloes, Arketi needed to come up with a strategic plan to promote Riskonnect as the leading provider for these services. Arketi developed an integrated marketing strategy, including a comprehensive public relations plan, along with tactics to augment Riskonnect’s organic and paid search performance and boost the company’s social presence.
“Because a brand’s reputation no longer lives in one business silo, integrated risk management is an important business function that executives must act upon,” said Mike Neumeier, APR, principal at Arketi. “Riskonnect is in a great position to emerge as a dominant voice and trusted leader in the integrated risk management field.”
Riskonnect is the trusted, preferred source of Integrated Risk Management technology, offering a growing suite of solutions on a world-class cloud computing model that enables organizations to anticipate and manage strategic and operational risks across the enterprise.
About Arketi Group
Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Consistently recognized by Chief Marketer magazine as one of the nation’s “B2B Top Shops” and a “Chief Marketer 200” firm, Arketi helps its clients use marketing to generate revenue. Companies benefiting from this approach to B2B marketing include Cox, First Data, GT Software, Mobile Labs, NCR, and Sprint. For more information, call 404-929-0091 ext. 210 or visit www.arketi.com.